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Stogram interview with Zsofi Tolgyessy Life & Marketing Coach

Life is too short not to enjoy it, right?  Nowadays, more and more people are making BIG changes in their lives and doing what they love instead of venturing into the corporate world. 

Life coaching is a great option for people who need a little help making a change in their life but it’s also a wonderful job for those lucky people who have a gift for listening and understanding.  Zsofi Tölgyessy is one amazing lady who has the street cred and the degrees to back up her life-altering support.  We’re so very pleased to share some of her wisdom with you today in the hopes that she’ll inspire you to make a little leap today.

In case people aren’t familiar with you and your amazing business, would you mind sharing what you do?

After quitting my corporate job I’ve promised to myself that from that on I would only do things that make me happy and work won’t be an exception from that. I combined my two passion: marketing and coaching / personal improvement. As I was shifting from being an employee to setting up my own business, I realized that I could have really used the support not just to make the switch, to follow my dreams (as it was really scary to quit), but to stay motivated while becoming an entrepreneur. I am lucky as I have the background in marketing and business development, so I knew what steps to take and I tested a lot of methods, but most new business owners lack that knowledge. If you combine the two: help people to enjoy their business, get rid of their limiting beliefs and support them with setting up a system (both marketing and sales) that are in accordance with themselves, you can really create wonders.

I once heard that by 2020 40% of US workforce will be freelancers. This will come slower in the rest of the world, but t will happen eventually. People start to realize that life is not a boring job to pay bills and I really love that new way of thinking. I’m supporting a new mindset of life, work and business. I hold workshops and created both group and 1 on 1 coaching programs for people who are ready for the switch or already created their business, but want to do it with enjoyment, more successfully.

What made you decide to become a life coach? And did you ever imagine you would be one?

As I was turning 30 I woke up each morning thinking: „Is this it?” I was in my dream job, leading a group of 8 people, managing amazing brands, such as Bacardi, driving a nice company car, traveling the world. But still I felt unhappy. During those years I invested a lot of time in myself, studying, attending workshops and that is when I met business coaching. I loved the proactive mindset and started to use the tools to support my team. Then I thought it would be impossible to leave my career and become a coach.

I quit my job over 2 years ago and decided to fulfill my dream of traveling a bit in Southeast Asia. So I left for 6 months to regain my passion for life, I was kind of burnt out. When I was back to Budapest I went back to school, this time I studied life coaching and started to set up my own business. A friend and I started a motivational blog: www.inspireasy.com and I started to coach international clients through Skype. But after months of spending all my time with my laptop, online, I’ve decided to come offline and start to work with clients in Budapest.

Your business has grown over the past year. Was there ever a
time when you worried about failure or met a difficult obstacle? How did you overcome it?

Yes, all the time. Becoming an entrepreneur has brought to surface all my beliefs and fears regarding money, success and business.  Motivation is like taking a shower, you do it everyday. I am not kidding. The most successful people in the world all do morning routines to train their minds and bodies.  I personally meditate each morning and I also spend a lot of time on looking into and reprogramming my limiting beliefs. The most typical ones are: “ I’m not good enough” , “I am afraid of change”, “I am not ready yet”, “Setting up your own business is hard and you have to be really lucky to make it work”…and I could continue on for a long time as we are all full of fears. But you can really let them go and use your power to move you forward instead of holding you back.

Honestly switching from your corporate comfort zone to running your own business is sometimes a mess. You have to learn to appreciate yourself, your company, products, believe in yourself, let go of a lot of limiting beliefs, regarding money etc. But it’s actually amazing to do what you love and also make a living out of that. You set your own rules, you decide how you work and who you want to work with. You have the choice to work the way you really want it.

What were some of the challenges you faced when you first started?

The biggest obstacle is usually yourself, as sometimes the only limit is your thinking. What you believe and what you don’t. So all of us should spend time with what our current life story is and how we really want to spend our lives instead.

And then there’s the technical things, like no one is telling you when you should wake up, what you have to do exactly each day, when your next client will show up, which workshop will work and which one won’t. That is why it’s key that you surround yourself with people that can inspire and support you. Join a mastermind, visit meet ups or hire a coach. Find support that is in accordance with you so you can stay motivated and successfully build your business. I also have a group of people supporting me both in terms of business, online marketing and motivation. I can succeed faster, enjoy my business more and it’s great that I don’t have to do everything on my own. I try to outsource as much as I can.

What is your favorite part about being a coach?

I love inspiring others and helping them see who they really are, that they are so much more capable of than they would think. My main passion is changing mindsets. I’ve spent a long time shifting to the person I am today and proved to myself that anything is possible, even when you think it’s impossible. I always meet new fears of mine, but now I know I can let them go, even if they seem really scary at the moment. The minute you start to believe in yourself, you open up and new opportunities start to rise.

What type of training do you have?

I have a bachelors in economics and I’m a certified business and life coach. Training is important, as you learn the methods, background etc, but I think knowledge does not substitute experience. As always, life is the best school. That’s true for coaching and business as well. A nice balance is the best training you can have.

How do you set your rates?

I am aware of the market prices, but I always encourage my clients to set their own rates. I learned to respect my skills, knowledge and experience, the person I am.  I now appreciate myself and what I can offer, so my prices are in accordance with the value I offer. But I also want it to be affordable for my ideal clients. My pricing varies for my workshops, group coaching and 1 on 1 program. Everyone can find the best option which suits their needs and wallet

Where do you find your clients?

I hold a lot of workshops, meet ups and I also get invited to different events. I have two Facebook groups as well, where I post my experiences. I don’t make posting plans and even though it is a “marketing tool” I don’t treat my groups that way. I share what I think or experience, what has worked for me and people like that.

I am not pushy with sales as who has to work with me, will contact me. Although I find that many coaches feel that way. Which is a fear in disguise: “I don’t want to be pushy and sell myself”. So I try to keep the balance, as I am proud of my products and I truly believe in the support I can offer. But using some of the sales techniques out there is just not my thing. It’s also important for me to enjoy my business along the way. Success is very important, but so is enjoyment.

What is a typical day like for you?

I wake up around 6.30, meditate, then I do some work and leave for the office around 9. Then I either have clients scheduled for the day or work on one of my workshops, programs. I always find time to inspire myself and make sure to leave the office before 4 at least 3 times a week. I am still learning to let go of my belief that “Success can only come from hard work”. Yes, you do need to invest a lot of time, effort, energy in your work, but it doesn’t have to be hard. I am hesitant on doing it with joy. I know it seems like an alien concept, but we should all try to go in this direction. We spend 1/3 of our lives in our offices with work. Actually it’s crazy to we believe “it just work, something I make a living of”.  So even if you are in a job that is not your dream work, try to like it at least or decide to find one that you can enjoy more. We always have a choice. Maybe not right away, but we can work on our mindset and the circumstances.

What have you done to market yourself both online and off?

Firstly I stand up to what I believe. I share my experiences, I try to inspire both online (Facebook) and offline at my events. I share my story and I give value. I also use Facebook campaigns from time to time.

What advice would you share with someone who wants to become a life coach?

Well, my first advice is to ask yourself: What is driving me to become a coach? What do I really want?  What is my goal?

Make sure you make the switch because you really like supporting others and you are ready for setting up your own business. It takes time to become good at coaching and it is definitely not for everyone. Make sure you talk to experienced coaches who are also successful in their business, so you can decide it it’s for you.

Zsófi is offering the first 5 lucky Stogram readers a 30 minute free Inspirational Coaching Session, so if you are considering to switch or need support to grow and enjoy your business more contact us for details.

Help

Center

Call Now!

+36.20.403.7000

Call us 24-7 or mail us at
sales@stogram.hu and get your taylor made solution rightaway.