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Paper World -a creative video of WWF Hungary

Watch Paper Gazelles Gallop Across a Desktop Savannah -an article by Gabrielle Bruney, author of TheCreatorsProject’ blog

Most charitable campaigns are designed to hit a few easy emotions, like those Sarah MaLachlan-scored ASPCA ads with the incredibly sad abused animals. They’re effective—everyone’s reduced to a sniffling puddle of tears and kleenex by the end of those ads—but effective though such commercials are they could hardly be described as artful. This animated film, however, is a movie with a message that’s made with incredible skill and style. Commissioned by the World Wildlife Fund Hungary and winner of a truckload of animation prizes, László Ruska and Dávid Ringeisen’s Paper World imagines an office turned into a gloriously untouched-by-humans wildlife expanse, repleat with all kinds of animals that run, swim, and fly. It’s a lovely reminder that while all the stuff we’ve got going on is pretty great—art, technology, neat animations—the natural world is truly awe-inspiring.

To watch a making-of video about Paper World, click here.

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