The Hungarian startups have been selected by the Budapest-based incubation centre Design Terminal to introduce their products under development at the five-day South by Southwest Interactive (SXSW Interactive), held in Austin, Texas, for emerging players in the fields of film industry, popular music and technological innovation. These are the three products that have been granted free travel to the event:
Brewie: A fully automatised home brewery, for which HUF 33 million has already been raised with the team’s Indiegogo campaign;
Synetiq: The neuromarketing company’s objective is to improve advertisements’ effectiveness with the analysis of brain waves. The recently founded company is already partnered with several international advertisement agencies.
Vidzor: The tram’s online tool facilitates the creation and sharing of interactive and platform-independent videos.
Notch: The startup has developed a 3D movement detection module with which the movement of the entire body can be monitored. With the help of detectors fastened on the body, even extreme movements can be modelled in 3D without restricting the mobility of the user.
Sbrick: The team has already finished a successful Kickstarter campaign with their remote-control module for Lego motors and they have now by now found a more serious area, the remote surveillance of household appliance.
Tenders were evaluated by a professional jury comprised of Bridge Budapest CEO Veronika Pistyur, Prezi co-founder Ádám Somlai-Fischer and Ustream co-founder and head of technology Gyula Fehér. A total of fifty startups handed in applications to Design Terminal.
“South by Southwest (SXSW) is perhaps the most dynamically growing international festival of the creative economy”, Gergely Böszörményi-Nagy, director general of Design Terminal, said. “SXSW Interactive, the part of the event focusing on innovation, attracts close to 30 000 players in the field, such as enterprises, business leaders, media and professional opinion leaders. SXSW is special due to its gigantic dimensions and its informal nature which set it apart from traditional conferences”, he explained.